Content Goals
Specify what outcomes you want from your LinkedIn activity — whether it's thought leadership, lead generation, talent recruitment, or networking.
Types of content goals
- Thought Leadership — Establish expertise and post deep-dive industry insights
- Lead Generation — Drive traffic, inquiries, and book calls via post CTAs
- Brand Awareness — Maximize post impressions, engagement, and virality
- Community & Engagement — Start conversations and generate high comment counts
TipChoosing clear content goals allows Yeti to pick the right call-to-action (CTA) for your post endings — e.g. asking a discussion question vs. prompting a direct link visit.